Good Food is Everybody's Business
It would seem there is no bigger name in the food world today than “artisan.” Take a walk down any food aisle in the grocery store and you encounter it virtually everywhere: there it is on packaged goods in produce, snacks, frozen food and even the beverage section. These days, the word – which used to mean hand-crafted – is showing up on just about anything edible.
Bruce Bradley, a former food marketer at companies like General Mills, Pillsbury, and Nabisco, comes across as a sane, level-headed man who has been bamboozled by the industry in which he worked for more than 15 years. Bradley writes like a new convert; he’s seen the truth and he’s mad as hell about what’s been going on.
Despite minor setbacks, we’ve made a lot of strides in the last month. I joined Missoula’s community food co-op and have been shopping there pretty regularly. We haven’t bought bread in a grocery store for several months now, making it at home instead.
Christina Hahs is a sprite with a direct stare. Even at the age of 27 she is not one of the youngest farmers in the City of Seattle. In the egalitarian context of urban agriculture it would be wrong to describe her with any other superlative or enumerator but she is, on her own, guiding a group known as the Harvest Collective. It has not been an easy year, however.
