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The Science and Black Art of Product Pricing (Webinar)

(Broadcast originally on March 25, 2021)

The Pandemic is rolling into its 12th month and we’ve all seen life – and business – change around us. It has also given us the opportunity to contemplate new adventures, new projects, new businesses, and … new food products to make and sell.

In this webinar, Gail Nickel-Kailing, an experienced food marketing professional, gives a strategic business approach to pricing new products and new variations on current products. Gail explains how to price strategically to offer your product at a logical and competitive price point.

By working through a detailed worksheet, you’ll analyze all the “total cost” of producing your food product: ingredients, labor, packaging, overhead, and margins (your profit, a distributor’s profit, and the retailer’s profit).

While this is not intended to be a product marketing workshop, Gail also touches on product positioning, messaging, and labeling as she goes along. 

Resources to use to help with your product pricing:

Markup and Margin Table
Pricing for Sale and Profit Worksheet
The Webinar Slides

For more information or to discuss pricing your products, please contact Gail Nickel-Kailing.

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