Pete Knutson, Small Boat Fisherman

Pete Knutson, owner of Loki Fish Company, discusses his path to becoming a direct-marketing fisherman.

Loki Fish Company works directly with four boats (F/V Njord, captained by Pete Knutson; F/V Loki, captained by Jonah Knutson, Pete’s son; F/V Fram, captained by Mark Johansen, longtime former deckhand of Pete’s; and F/V Mount Royal, captained by Byron Spence, former deckhand of Pete’s) to meet the demand for high-qualilty wild Alaskan salmon. Loki’s website is