Professional Services for Food-Related Businesses
We Work With You
Responsible food producers, processors, distributors, and retailers.
Environmentally and socially responsible small and medium-sized businesses.
Entrepreneurs launching new products and new businesses.
What We Do For You
Help you find new customers – and who doesn’t need more of those?
Help you make it easy for your customers to do business with you.
Help you stand out against your competition.
Help you promote your business.
1. Business and Marketing Planning
You have a great idea – a special, creative, new product – lots of energy, and a passion to succeed. That takes planning; you need to know where you want to go and how to get there. I’ll help you do that!
2. Marketing Communication
Forget about old-fashioned advertising – à la “Mad Men!” Concentrate on telling your story. Stories make connections; they help people understand you, your vision, your products and services. And there are no better stories than good food… I’ll help you do that!
3. Branding and Messaging
Your brand is a promise to your customer. It tells them what to expect when they interact with you, your company, your staff, your products, and your services. It really is the reason why your customers engage with you, pay attention to you, and use your products or services.
Brand promises show up everywhere from logos, taglines, and packaging to the way you answer the phone. I’ll help you with that!
4. Sustainability Analysis, Planning, and Reporting
Ensuring that your operation – and your products – have a lighter environmental footprint not only sets a good example for your customers and competitors, it can reduce your energy, water, and other costs. We’ll help you look at what’s happening today and identify ways to reduce what is used tomorrow. I’ll help you do that!
5. Certification Preparation
Preparing for certification – Organic, GAP, or HACCP, or other third-party programs – begins with creating written plans, policies, and procedures for your operation. We work with you to document your production or processing systems and craft clear written descriptions suitable for inclusion in your applications. An objective and questioning eye will avoid missed opportunities that might result from your over familiarity with activities and processes. I’ll help you do that!
6. Social Media Marketing and Website Development
Are you invisible? Participating in social media via online communities, blogging and networking sites is now a business requirement, especially if you sell to consumers. If you don’t execute well on a social media plan, you may as well be invisible. We’ll help you set up a website if you don’t have one, upgrade yours if it is out of date, and develop a social media marketing plan to reach your customer base. I’ll help you do that!
7. Business and Marketing Adjunct Staff
Sometimes growing brings growing pains, and adding employees can be an added risk and cost before you’re really ready. You CAN have a business or marketing expert with full-time skills on a part-time budget. I am an experienced professional who can step into your company on short notice and hit the ground running. I’ll help you with that!
Whether you are ready to develop new plans or to execute the ones you have in place,
I am ready to roll up my sleeves and make it happen!
Learn more about me, Gail Nickel-Kailing, and Nickel-Kailing Consulting.