We Work With You
Responsible food producers, processors, distributors, and retailers.
Environmentally and socially responsible small and medium-sized businesses.
Entrepreneurs launching new products and new businesses.
What We Do For You
Help you find new customers – and who doesn’t need more of those?
Help you make it easy for your customers to do business with you.
Help you stand out against your competition.
Help you promote your business.
1. Business and Marketing Planning
You have a great idea, wonderful products, lots of energy, and a passion to succeed. That takes planning – you need to know where you want to go and how to get there. We’ll help you do that.
2. Marketing Communication
Forget about advertising – à la “Mad Men!” Concentrate on telling your story. Stories make connections; they help people understand you, your vision, your products and services.
3. Branding and Messaging
Your brand is a promise to your customer. It tells them what to expect when they interact with you, your company, your staff, your products, and your services. It really is the reason why your customers engage with you, pay attention to you, and use your products or services.
Brand promises show up everywhere from logos, taglines, and headlines to the way you answer the phone or package your products.
4. Sustainability Analysis, Planning, and Reporting
Ensuring that your operation – and your products – have a lighter environmental footprint not only sets a good example for your customers and competitors, it can reduce your energy, water, and other costs. We’ll help you look at what’s happening today and identify ways to reduce what is used tomorrow.
5. Certification Preparation
Preparing for certification – Organic, GAP, or HACCP, or other third-party programs – often begins with creating written plans, policies, and procedures for your operation. We work with you to document your production or processing systems and produce written descriptions suitable for inclusion in your applications. An objective and questioning eye will avoid missed opportunities that might result from your over familiarity with activities and processes.
6. Business and Marketing Adjunct Staff
Need a business or marketing expert with full-time skills on a part-time budget? I am an experienced professional who can step into your company on short notice and hit the ground running.
7. Social Media Marketing and Website Development
Are you invisible? Participating in social media via online communities, blogging and networking sites – is now thought of much like the Internet a decade ago. A company is conspicuous in its absence of a social media plan, especially if it sells to consumers. We’ll help you set up a website if you don’t have one, upgrade yours if it is out of date, and develop a social media marketing plan to reach your customer base.
Website Development and Maintenance
ENewsletter Design and Distribution
Social Media Marketing
Whether you are ready to develop new plans or to execute the ones you have in place,
I am ready to roll up my sleeves and make it happen!