Organic, Inc.: Natural Foods and How They Grew by Samuel Fromartz

Book CoverOrganic, Inc.: Natural Foods and How They Grew, Samuel Fromartz (Mariner Books, 2007)

Everybody’s going organic! But where did this craze for organic food come from and how did it manage to win a seat at the nation’s table? What is organic food? Is it really better for you? And why are so many of us buying it?

In Organic, Inc., business writer Samuel Fromartz looks at organic food’s anti-industrial origins, its unlikely innovators, and its classic conundrum of free-market triumph – in which a booming industry ultimately risks betraying its founding ideals.

A primer on the business and culture of food, Organic Inc., tells the fascinating tale of the newest trend in American Consumption. (Source: the book jacket.)

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