Good Food is Everybody's Business
In winter and early spring, while most of our regional farms lie dormant, grocery store produce sections remain well stocked with fresh fruits and vegetables. Much of this vast selection comes from Mexico. How did these fruits and vegetables arrive here? If Mexican produce is labeled organic, how do we know that it is reliably organic?
First Lady Michelle Obama added the power of her presence to Walmart’s announcement of its Nutrition Charter, an initiative for healthy eating. Walmart will reformulate products to improve nutrition by 2015 by reducing sodium 25% and added sugars 10%, and removing all trans fats; make healthy food more affordable by reducing the cost of fruits and vegetables and healthier options; developing a healthy seal to make it easier for customers to make healthy choices.
Nearly 40% of US consumers buy products that are – or contain – certified organic ingredients, a number that has held steady for the last three years. Where those consumers are shopping for those products has changed toward conventional and mass market outlets and away from natural food stores.
Mashing together observations from three of his books – Food Rules, In Defense of Food, and The Omnivore’s Dilemma – Michael Pollan covered subjects ranging from America’s eating disorder and “nutritionism” to healthy living and the wisdom of food.
On the date of his celebration of 25 years with Organically Grown Company (OGC), marketing director David Lively shared his thoughts on the organic movement, the organic trade, and organic farming.
Join in the conversation as David shares his perspective, vision, and experience.
