Sleight of hand: When NATURAL isn’t

Aside from meat products, there are no restrictions for other foods labeled natural. And, according to a new report by the Cornucopia Institute, the term is nothing more than meaningless marketing hype promoted by corporate interests seeking to cash in on the consumer desire for food produced in a genuinely sustainable manner.

Cereal Crimes

Cereal Crimes, a report by Cornucopia Institute, explores the vast differences between organic cereal and granola products and so-called natural products, which contain ingredients grown on conventional farms where the use of toxic pesticides and genetically engineered organisms is widespread. Analysis reveals that “natural” products—using conventional ingredients—often are priced higher than equivalent organic products. This suggests that some companies are taking advantage of consumer confusion.

Organic Farming is Good for the Earth

Skeptics have often misrepresented a biologically-based agriculture as if it is nothing but the substitution of purchased organic inputs for purchased chemical inputs. Despite the popular assumption that it sprang full born from the delusions of 60s hippies, it has a more extensive, and scientifically respectable, provenance.