Loki Fish Co. has been going strong for more than 35 years, and has evolved from a single fishing boat to a vertically-integrated, direct marketing company selling a wide variety of fresh, frozen, and processed fish products in Washington, Oregon, and northern California, as well as through an online store and online resellers.
The ocean contains 97% of the planet’s water and covers 71% of the Earth’s surface. Stand on the shore and its expanse and distant horizon imply an endless source of resources. Now we recognize that the oceans are not boundless and the numbers of fish are not endless. It wasn’t until the late 20th Century that we understood the world production (harvest) of fish is on a downward trend and we will be out of fish by the middle of this century unless we take some drastic steps.
If you live on the East Coast, West Coast, or Gulf Coast or even the Great Lakes, and if you’ve looked closely at the fish in your local supermarket – regardless of where you live – chances are you’ll find your fish originates from just about anywhere else in the world.
Pete Knutson, owner of Loki Fish Company, discusses his path to becoming a direct-marketing fisherman.
While Big Fish, Big Food, and Big Business would have you think that you can save nature by eating factory food, we have a better solution. Protect our wild salmon fisheries by eating more wild fish!
“Seafood fraud” is big business and a big problem. Why wait for legislation and regulation? There are some simple steps you can take to avoid illegal, unreported, or mislabeled seafood now.
Tsukiji Fish Market is a dizzying place offering over 400 unique types of seafood and sea vegetation every day. Any plant or animal from any body of water in the world that could be even remotely considered edible (puffer fish, stone fish etc.) is available. And for the right amount of money it can be yours!
Even in a short time – just the last few years – the shellfish industry in Washington State has deteriorated because of bad management and pollution. We can’t afford to let this gross negligence continue.