Start ’em young and raise ’em right!
How do you get your target market to be totally committed to your product? You spend years promoting to them as children.
Month: February 2011
PepsiCo Contracts with Mexican Corn Co-op – Who Really Benefits?
Pepsi has gone social? A recent New York Times article, For Pepsi, A Business Decision With Social Benefit, touted PepsiCo’s new relationship with farmers in …
Urban Farming – Thinking of Goats?
Seattle urban farmers can how keep 8 chickens, 4 bee hives, and 3 miniature (dwarf/pygmy) goats or rabbits on standard residential lots.
Dr. Vandana Shiva: The Future of Food
This is one of the most contentious, revolutionary, profound, and important discussions that we should be having. It is more than about the safety of biotechnology; its about the ability of all of us to have a choice of the foods that we eat, and for our farmers to be able to freely use their own seeds, and grow food in the manner that they choose.
CoFed Teaches Students to Run Campus Food Co-ops
College campuses have always been a testing ground – and launching point – for new and creative ideas. The Cooperative Food Empowerment Directive (CoFed) is a program that teaches and helps students to build and operate ethically sourced, community-run cafés, beverage service, and grocery stores on college campuses.
Food Fight: The Citizen’s Guide to a Food and Farm Bill by Daniel Imhoff
If you eat, pay taxes, care about the health of our children and communities, the fate of family farmers, or our country’s food security, this book is for you.
The CAFO Reader by Daniel Imhoff
The CAFO Reader is a collection of essays by over 30 of today’s leading thinkers on one of the most important environmental and ethical issues of our time: the rise of Concentrated Animal Feeding Operations, or CAFOs, where increasing amounts of the world’s meat, dairy, eggs, fish, and seafood are produced. Contributors include Michael Pollan, Wendell Berry, Fred Kirschenmann, Anna Lappé, Matthew Scully, Eric Schlosser, Andrew Kimbrell, and Wenonah Hauter.
Edible Succulents – Indoor Garden in a Bicycle Wheel Planter
Arthur Lee Jacobson took a damaged rear bicycle wheel, cleaned it of grime, and rigged it into a planter for edible succulents. It recalls, in its shallow soil depth, and succulent plants, a miniature version of a rooftop garden. Here’s how he did it.