Confession: I Was a Big Food Executive

Bruce Bradley, a former food marketer at companies like General Mills, Pillsbury, and Nabisco, comes across as a sane, level-headed man who has been bamboozled by the industry in which he worked for more than 15 years. Bradley writes like a new convert; he’s seen the truth and he’s mad as hell about what’s been going on.
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In the kitchen with Ina

I’m inspired in this moment to discuss the topic of cooking meals, as it’s one that’s near and dear to me. With Monday, October 24, 2011 officially having been designated as Food Day, the time is ripe. The focus is to bring cooking – not just anything, but real food – back into home and hearth across America.
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Be a Light Unto the World... Just Do It!

The default that rules the game of American food and health is our culture.Unchallenged, one’s environment wins (in determining our lifestyle) and lower income areas are supported with ubiquitous fast-food crap. At best, the corporate guise of care under the name of nutritionism tries to educate, through advertisements, food packaging labels, magazine and news stories of the latest wonder food component.
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FLIP the SWITCH ON!

There are two basic pathways that birth and cultivate a relationship with real food, and they augment each other. I categorize one as the external way, and the other as the internal. These two pathways eventually converge, creating the larger “journey-road” of healthy eating and a lifestyle for wellness.
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The power of ONE

Dump the chemical laden, sugared, salted, fat filled, fake colored, processed and fast food junk as much as possible, and gradually move toward whole, unprocessed, seasonal, organically grown or raised as often as doable. Spend your organic dollars on animal products, if you eat them.
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It's Spring! What Season is YOUR Food?

Do you know what seasons your foods are from?

It is 70 and balmy here today in the Garden State. I am itchy to get outside, take a walk, and make something really healthy for dinner. Weather like this inspires me to begin spring cleaning… and this year it’s beginning… with me!
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