Pick a Peck of Purple Peppers

Minutes after meeting Hilario Alvarez in the packing sheds on his farm south of Yakima Washington, we were dashing after him down and across rows of peppers that were blazing with ripe fruit. Until you’ve stood knee-deep or, in some cases, waist-deep in dark green pepper plants, you have no idea how striking the colors of ripe peppers can be.
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Alvarez Organic Farms, Mabton WA

Alvarez Organic Farms is not your ordinary Yakima valley vegetable farm! After realizing that he couldn’t compete in the market for the usual assortment of vegetables, Hilario Alvarez took steps that showed he was an intuitive marketing genius. Find out how he did it.
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