Tweaking Tastes and Creating Cravings

When you chug a sports drink or chew a stick of gum, you probably don’t think of science. But there is a precise science – and a delicate art – behind what you’re tasting. CBS 60 Minutes’ Morley Safer reports on the multibillion dollar flavor industry, whose scientists create natural and artificial flavorings that make your mouth water and keep you coming back for more.
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