
The Federal Trade Commission (FTC) is responsible for “truth in advertising” and charged the Dannon Company with making claims that could not be substantiated; claims that allegedly exaggerated the health benefits of its Activia yogurt and DanActive dairy drink. Dannon has agreed to change those claims.
Read more: Dannon Agrees to Drop Exaggerated Health Claims for Activia Yogurt and DanActive Dairy Drink