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The Science and Black Art of Product Pricing (Webinar)

In this webinar, Gail Nickel-Kailing, an experienced food marketing professional, gives a strategic business approach to pricing new products and new variations on current products. Gail explains how to price strategically to offer your product at a logical and competitive price point.

By working through a detailed worksheet, you’ll analyze all the “total cost” of producing your food product: ingredients, labor, packaging, overhead, and margins (your profit, a distributor’s profit, and the retailer’s profit).
Read more: The Science and Black Art of Product Pricing (Webinar)