Cereal Crimes

“Natural” claims in the cereal and granola aisle mislead consumers. A new research study from The Cornucopia Institute indicates the “natural” claim is mostly meaningless marketing hype, in contrast to the USDA certified organic label which signifies the food was produced without genetically modified organisms (GMOs), toxic pesticides and other potentially dangerous synthetic inputs.

Cereal Crimes, a report by Cornucopia Institute, explores the vast differences between organic cereal and granola products and so-called natural products, which contain ingredients grown on conventional farms where the use of toxic pesticides and genetically engineered organisms is widespread. Analysis reveals that “natural” products—using conventional ingredients—often are priced higher than equivalent organic products. This suggests that some companies are taking advantage of consumer confusion.

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