Labeling Slight of Hand - Food Industry's Deceiving Buzzwords

Food packaging buzzwords have changed over the years. Here’s a list of those that have been popular during the last five decades and the foods that carried those labels.

After you try to figure out what they companies were implying, find out what those words and labels really mean.
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1960s

EASY: Nestle’s Quik, Shake ‘n Bake, Cool Whip, Tang, SpaghettiOs

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What was it supposed to imply? What did it really mean?

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1970s

NATURAL: Granolas like Quaker 100 Percent Natural Cereal and General Mills’ Nature Valley granola bars, Mazola corn oil, Life cereal

What was it supposed to imply? What did it really mean?

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1980s

GOURMET: High-end ice cream such as Frusen Glädjé and Häagen-Dazs, Smartfood Popcorn, Clearly Canadian drinks

What was it supposed to imply? What did it really mean?

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1990s

LOW-FAT: SnackWell’s cookies, McDonald’s McLean Deluxe burger, Lay’s Baked Potato Crisps and Wow! potato chips with olestra, Healthy Choice brand foods

What was it supposed to imply? What did it really mean?

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Early 2000s

SUPERFOOD: Odwalla Superfood smoothie, POM Wonderful, SoBe drinks, Sambazon Açaí

What was it supposed to imply? What did it really mean?

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Mid-2000s

ORGANIC: Annie’s Homegrown brand foods and organic lines of everything from Smucker’s jam to blue-box Kraft mac ‘n’ cheese

What was it supposed to imply? What did it really mean?

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NOW

SIMPLE: Simply Asia packaged sauces, meal kits, and noodles; Simply Orange Juice; Freschetta’s Simply… Inspired pizzas; Simply Fruit Roll-Ups

What was it supposed to imply? What did it really mean?

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