Food packaging buzzwords have changed over the years. Here’s a list of those that have been popular during the last five decades and the foods that carried those labels.
After you try to figure out what they companies were implying, find out what those words and labels really mean.
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1960s
EASY: Nestle’s Quik, Shake ‘n Bake, Cool Whip, Tang, SpaghettiOs
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What was it supposed to imply? What did it really mean?
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1970s
NATURAL: Granolas like Quaker 100 Percent Natural Cereal and General Mills’ Nature Valley granola bars, Mazola corn oil, Life cereal
What was it supposed to imply? What did it really mean?
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1980s
GOURMET: High-end ice cream such as Frusen Glädjé and Häagen-Dazs, Smartfood Popcorn, Clearly Canadian drinks
What was it supposed to imply? What did it really mean?
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What was it supposed to imply? What did it really mean?
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Early 2000s
SUPERFOOD: Odwalla Superfood smoothie, POM Wonderful, SoBe drinks, Sambazon Açaí
What was it supposed to imply? What did it really mean?
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Mid-2000s
ORGANIC: Annie’s Homegrown brand foods and organic lines of everything from Smucker’s jam to blue-box Kraft mac ‘n’ cheese
What was it supposed to imply? What did it really mean?
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NOW
SIMPLE: Simply Asia packaged sauces, meal kits, and noodles; Simply Orange Juice; Freschetta’s Simply… Inspired pizzas; Simply Fruit Roll-Ups
What was it supposed to imply? What did it really mean?
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