Appetite for Change by Warren Belasco

Appetite for Change: How the Counterculture Took on the Food Industry, Warren J. Belasco (Cornell University Press, 2006)

In this engaging inquiry, originally published in 1989 and now fully updated for the twenty-first century, Warren J. Belasco considers the rise of the “counter cuisine” in the 1960s, the subsequent success of mainstream businesses in turning granola, herbal tea, and other “revolutionary” foodstuffs into profitable products; the popularity of vegetarian and vegan diets; and the increasing availability of organic foods.

Warren J. Belasco is Professor of American Studies at the University of Maryland, Baltimore County. He is the author of Meals to Come: A History of the Future of Food and Americans on the Road: From Autocamp to Motel and the co-editor of Food Nations: Selling Taste in Consumer Societies.

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